Elizabeth Loftus gained world-wide renown for her experiments showing that memory is not an accurate record, and is subject to various biases. Her studies revealed that witness reports of the same incident varied according to the wording used by the questioner and, as a result, the way witnesses are dealt with throughout the legal system has changed. Loftus later went on to show that it is possible to implant a whole false memory, as demonstrated by the ‘Lost in the Mall’ and ‘Bugs Bunny’ studies.
This episode of Mind Changers: Elizabeth Loftus has an excellent radio podcast on her contributions to our understanding of the CLOA.






