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November 15, 2011

The demographic dividend

Three weeks ago the world’s population passed seven billion with predictions that it could reach 15 billion by the end of the century. Naturally the emphasis of media stories was on the planet’s ability to support such a figure and the stark environmental dangers of a population explosion.  Certainly the figures are staggering. It took 250,000 years for the global population to reach 1 billion, another century to reach 2 billion and 32 years more to reach 3 billion. However,  the increase from 5 billion in 1987 to 6 billion took only 12 years; and 12 years later, it stands at 7 billion. By 2050, the UN estimates there  there will be 9.3 billion people.

In fact, the growth in the world’s population is actually slowing, with the peak of population growth in the late 1960s, when the total was rising by almost 2% a year. Now the rate is half that figure. The last time it was so low was in 1950, when the death rate was much higher. The result is that the next billion people, according to the UN, will take 14 years to arrive, the first time that a billion milestone has taken longer to reach than the one before. The billion after that will take 18 years.

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October 24, 2011

Topic 3 : Human Population – How many people????

The Guardian online has created an very interesting interactive – type in your birth date (after 1951) and find out what the world population was on that day. If anybody is teaching Topic 3 right now could be a very nice little resource to help illustrate how the rate of increase is increasing.



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July 1, 2011

Listen to your focus group!


Market research is neither an exact science, nor infallible, as many marketing failures will attest. Nonetheless, it is not the best idea to do the exact opposite of what your target market is telling you. On the UK’s TV version of the The Apprentice, two teams of budding entrepreneurs fighting to win a £250,000 prize fund to invest into their own business, were given the task of developing a new ‘free’, premium magazine (‘freemium’). Both teams carried out market research on their chosen demographic – one young and one old, and both promptly chose to ignore their focus group feedback. One of the two competing groups, Team Venture, had decided to target their magazine at the 60 plus audience. Their focus group, hosted at a bowling club, sought the views of the over 60s on the type of magazine they would read and enjoy.

Things started badly when one of the two researchers, Susie, began the conversation with the question: “What do you guys do?”, which received the immediate sarcastic response of, “bowl”. When asked specifically about potential content, the over 60 group said categorically they did not feel old and wanted a magazine that highlighted enjoyable, fun activities such as holidays without kids, skiing and bungee jumping. What they definitely did not want was content that was condescending and stereotypical, such as knitting puzzles and quizzes.

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September 19, 2010

The business of ageing

There have been some recent news stories that, within 50 years, scientific advances may be such that human illness will be all but eliminated. Indeed, some scientists believe that human immortality is achievable within a few decades, while others believe that life extension is a more achievable goal in the short term. Of course, the absence of ageing would provide humans with biological immortality, but not invulnerability to death by injury, impact or global ‘Armageddon’. Although the idea of immortality may sound inviting to those of us closer to the ‘university of third age’ than university, the current economic and social problems created by rising population would be magnified unimaginably  – what would it mean for childbirth for example?

Population ageing is an international concern, because of consequences of coming age-structure changes, e.g., growth in the number of elderly, decline in the number of youth, and accompanying economic and social costs, such as pensions and medical care. For those of a brave disposition, you may wish to calculate your life expectancy on one of the many sites that offer such calculators; one of which can be found here.

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March 9, 2010

What is your Ecological Footprint? (ESS 3.8)

Filed under: Environmental systems and societies (ESS) — Tags: , , , , — Peter Stanley @ 6:10 am

Illustration by Phil Testemale

Have you ever wondered how ‘green’ you really are? There are several websites out there that will help you calculate the answer which is often shown in the number of planets (worth of resources) needed if everyone lived the way you did.

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