This blog post from Scientific American, 4 Things Most People Get Wrong About Memory, gives a good summary of the misconceptions most people and students harbor about memory. This topic is one of the more interesting learning outcomes of the CLOA.
What perplexes the author is that these misconceptions about Human memory persist even though memory has been shown again and again to be far from perfect. We overlook big things, forget details, conflate events. The article mentions the famous experiment in which many people asked to watch a video of people playing basketball failed to notice a person wearing a gorilla suit walk right through the middle of the scene.

